⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Zoom Color Palette

Explore how Zoom leverages its distinctive Blue palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.

Zoom Primary

HEX#0B5CFF
RGB11, 92, 255

Zoom Accent

HEX#FFFFFF
RGB255, 255, 255

Zoom Accent

HEX#2D8CFF
RGB45, 140, 255

The Visual Identity of Zoom

Color Systems & Brand Psychology

Primary Hue

Choosing #0B5CFF as its lead color, Zoom leverages the psychological association between blue tones and trust — an important signal in the tech sector.

Industry Psychology

Color research in the tech sector consistently shows that blue hues perform well for conveying trust. By anchoring its identity in this spectrum, Zoom aligns itself with values its global software audiences already trust.

Strategic Usage

The real power of Zoom's palette comes from consistent application. When the same blue values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Zoom color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #0B5CFF Primary Brand Color

When using #0B5CFF as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Zoom Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Zoom Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Zoom Primary #0B5CFF rgb(11, 92, 255) var(--zoom-primary)
Zoom Accent 1 #FFFFFF rgb(255, 255, 255) var(--zoom-color-2)
Zoom Accent 2 #2D8CFF rgb(45, 140, 255) var(--zoom-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Zoom brand styles.

:root {
  --zoom-primary: #0B5CFF;
  --zoom-color-2: #FFFFFF;
  --zoom-color-3: #2D8CFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Zoom?
The primary color in the Zoom palette is #0B5CFF. This value is documented here for reference purposes. For official brand implementation, always consult Zoom's own brand guidelines.
Does #0B5CFF meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0B5CFF as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Zoom use blue as its primary color?
Blue tones are widely associated with trust in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Zoom color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Zoom's colors in a way that implies endorsement, affiliation, or commercial association with Zoom may raise trademark concerns. For commercial projects, review Zoom's brand guidelines and, if needed, consult a legal advisor.