⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Xbox Color Palette

Explore how Xbox leverages its distinctive Green palette to stand out in the competitive gaming landscape. Every shade serves a strategic purpose.

Xbox Primary

HEX#107C10
RGB16, 124, 16

Xbox Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Xbox

Color Systems & Brand Psychology

Primary Hue

Xbox's primary color #107C10 sits in the green spectrum — a spectrum that design research links to feelings of freshness and health among global players.

Industry Psychology

The psychology behind Xbox's green palette is rooted in how global players perceive color in gaming. Studies on color cognition confirm that green consistently elicits freshness — making it an effective foundation for a brand competing in interactive entertainment.

Strategic Usage

These color values are design specifications, not decorative choices. Xbox's consistency in applying this palette across interactive entertainment ensures every touchpoint reinforces the same brand message — making freshness an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Xbox color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #107C10 Primary Brand Color

When using #107C10 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Xbox Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Xbox Primary to ensure consistency across all gaming mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Xbox Primary #107C10 rgb(16, 124, 16) var(--xbox-primary)
Xbox Accent 1 #000000 rgb(0, 0, 0) var(--xbox-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Xbox brand styles.

:root {
  --xbox-primary: #107C10;
  --xbox-color-2: #000000;
}

Explore Related Brand Palettes

Compare Xbox with other top brands in our database.

Southampton
Four Seasons
Vanderbilt University
Citibank
Petrochina
Aston Martin

Frequently Asked Questions

What is the primary HEX color code for Xbox?
The primary color in the Xbox palette is #107C10. This value is documented here for reference purposes. For official brand implementation, always consult Xbox's own brand guidelines.
Does #107C10 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #107C10 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Xbox use green as its primary color?
Green tones are widely associated with growth in color psychology research. For a brand operating in gaming, this association helps communicate the right emotional signal to global players — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Xbox color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Xbox's colors in a way that implies endorsement, affiliation, or commercial association with Xbox may raise trademark concerns. For commercial projects, review Xbox's brand guidelines and, if needed, consult a legal advisor.