⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Wix Color Palette

Q: What is the primary HEX color code for Wix?

The primary color in the Wix palette is #0C6EFC. This value is documented here for reference. For official brand use, consult Wix's own brand guidelines.

Q: Does #0C6EFC meet WCAG accessibility contrast requirements?

When using #0C6EFC as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Wix use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in the tech sector, this helps communicate the right signal to global software audiences.

Q: Can I use the Wix color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Wix may raise trademark concerns — always review Wix's brand guidelines first.

Behind every Wix interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in tech.

Wix Primary

HEX#0C6EFC

RGB12, 110, 252

Wix Accent

HEX#000000

RGB0, 0, 0

The Visual Identity of Wix

Color Systems & Brand Psychology

Primary Hue

The #0C6EFC at the core of Wix's palette is not accidental. Blue tones consistently test well for calm authority in the tech sector, giving the brand a recognisable visual anchor.

Industry Psychology

The psychology behind Wix's blue palette is rooted in how global software audiences perceive color in the tech sector. Studies on color cognition confirm that blue consistently elicits calm authority — making it an effective foundation for a brand competing in digital products.

Strategic Usage

These color values are design specifications, not decorative choices. Wix's consistency in applying this palette across digital products ensures every touchpoint reinforces the same brand message — making calm authority an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Wix color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #0C6EFC Primary Brand Color

When using #0C6EFC as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Wix Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Wix Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Wix Primary	#0C6EFC	rgb(12, 110, 252)	var(--wix-primary)
Wix Accent 1	#000000	rgb(0, 0, 0)	var(--wix-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Wix brand styles.


 :root {

   --wix-primary: #0C6EFC;
  --wix-color-2: #000000;

 }

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Frequently Asked Questions

What is the primary HEX color code for Wix?

The primary color in the Wix palette is #0C6EFC. This value is documented here for reference purposes. For official brand implementation, always consult Wix's own brand guidelines.

Does #0C6EFC meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0C6EFC as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Wix use blue as its primary color?

Blue tones are widely associated with reliability in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Wix color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Wix's colors in a way that implies endorsement, affiliation, or commercial association with Wix may raise trademark concerns. For commercial projects, review Wix's brand guidelines and, if needed, consult a legal advisor.