⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Vaseline Color Palette

Vaseline selected these Blue values to communicate specific brand attributes across beauty contexts. This guide unpacks the rationale and implementation details.

Vaseline Primary

HEX#003087
RGB0, 48, 135

Vaseline Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Vaseline

Color Systems & Brand Psychology

Primary Hue

Vaseline's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of trust and clarity among global audiences.

Industry Psychology

The psychology behind Vaseline's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits trust — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

Designers and developers implementing Vaseline's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Vaseline has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Vaseline color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Vaseline Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Vaseline Primary to ensure consistency across all beauty mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Vaseline Primary #003087 rgb(0, 48, 135) var(--vaseline-primary)
Vaseline Accent 1 #FFFFFF rgb(255, 255, 255) var(--vaseline-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Vaseline brand styles.

:root {
  --vaseline-primary: #003087;
  --vaseline-color-2: #FFFFFF;
}

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Vaseline?
The primary color in the Vaseline palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Vaseline's own brand guidelines.
Does #003087 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Vaseline use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Vaseline color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Vaseline's colors in a way that implies endorsement, affiliation, or commercial association with Vaseline may raise trademark concerns. For commercial projects, review Vaseline's brand guidelines and, if needed, consult a legal advisor.