Usc Color Palette
The Usc brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of university's most recognized identities.
Usc Primary
Usc Accent
The Visual Identity of Usc
Color Systems & Brand Psychology
Primary Hue
Usc builds its visual system around #990000. This Red hue was selected to communicate energy — a deliberate signal to global audiences that the brand stands for bold action.
Industry Psychology
The psychology behind Usc's red palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that red consistently elicits energy — making it an effective foundation for a brand competing in digital and print media.
Strategic Usage
These color values are design specifications, not decorative choices. Usc's consistency in applying this palette across digital and print media ensures every touchpoint reinforces the same brand message — making energy an immediately recognisable quality of the brand.
UI Design & Application Guide
Thinking of using the Usc color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #990000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Usc Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Usc Primary | #990000 | rgb(153, 0, 0) | var(--usc-primary) |
| Usc Accent 1 | #FFC72C | rgb(255, 199, 44) | var(--usc-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Usc brand styles.
:root {
--usc-primary: #990000;
--usc-color-2: #FFC72C;
}
Explore Related Brand Palettes
Compare Usc with other top brands in our database.