⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Uniswap Color Palette

Q: What is the primary HEX color code for Uniswap?

The primary color in the Uniswap palette is #FF007A. This value is documented here for reference. For official brand use, consult Uniswap's own brand guidelines.

Q: Does #FF007A meet WCAG accessibility contrast requirements?

When using #FF007A as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Uniswap use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in financial services, this helps communicate the right signal to trust-sensitive audiences.

Q: Can I use the Uniswap color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Uniswap may raise trademark concerns — always review Uniswap's brand guidelines first.

The Uniswap brand owes much of its visual impact to this Pink-rooted palette. Discover the hex codes that define one of finance's most recognized identities.

Uniswap Primary

HEX#FF007A

RGB255, 0, 122

Uniswap Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Uniswap

Color Systems & Brand Psychology

Primary Hue

Uniswap builds its visual system around #FF007A. This Red hue was selected to communicate energy — a deliberate signal to trust-sensitive audiences that the brand stands for bold action.

Industry Psychology

In financial services, Red tones are frequently chosen to communicate energy and bold action. Uniswap employs this color language deliberately to connect with trust-sensitive audiences on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Uniswap's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Uniswap has built with trust-sensitive audiences through repeated exposure across banking interfaces.

UI Design & Application Guide

Thinking of using the Uniswap color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #FF007A Primary Brand Color

When using #FF007A as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Uniswap Pink as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Uniswap Primary to ensure consistency across all finance mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Uniswap Primary	#FF007A	rgb(255, 0, 122)	var(--uniswap-primary)
Uniswap Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--uniswap-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Uniswap brand styles.


 :root {

   --uniswap-primary: #FF007A;
  --uniswap-color-2: #FFFFFF;

 }

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Uniswap?

The primary color in the Uniswap palette is #FF007A. This value is documented here for reference purposes. For official brand implementation, always consult Uniswap's own brand guidelines.

Does #FF007A meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #FF007A as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Uniswap use red as its primary color?

Red tones are widely associated with urgency in color psychology research. For a brand operating in financial services, this association helps communicate the right emotional signal to trust-sensitive audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Uniswap color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Uniswap's colors in a way that implies endorsement, affiliation, or commercial association with Uniswap may raise trademark concerns. For commercial projects, review Uniswap's brand guidelines and, if needed, consult a legal advisor.