⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Uniqlo Color Palette

Q: What is the primary HEX color code for Uniqlo?

The primary color in the Uniqlo palette is #ED1D24. This value is documented here for reference. For official brand use, consult Uniqlo's own brand guidelines.

Q: Does #ED1D24 meet WCAG accessibility contrast requirements?

When using #ED1D24 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Uniqlo use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in fashion and lifestyle, this helps communicate the right signal to style-conscious consumers.

Q: Can I use the Uniqlo color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Uniqlo may raise trademark concerns — always review Uniqlo's brand guidelines first.

From primary Red anchors to supporting accents, the Uniqlo color system is engineered for clarity across fashion touchpoints — digital and physical.

Uniqlo Primary

HEX#ED1D24

RGB237, 29, 36

Uniqlo Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Uniqlo

Color Systems & Brand Psychology

Primary Hue

Choosing #ED1D24 as its lead color, Uniqlo leverages the psychological association between red tones and passion — an important signal in fashion and lifestyle.

Industry Psychology

In fashion and lifestyle, Red tones are frequently chosen to communicate passion and urgency. Uniqlo employs this color language deliberately to connect with style-conscious consumers on an emotional level before a single word is read.

Strategic Usage

The real power of Uniqlo's palette comes from consistent application. When the same red values are deployed across retail environments, the repeated exposure builds a color-to-brand memory association in style-conscious consumers — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Uniqlo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #ED1D24 Primary Brand Color

When using #ED1D24 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Uniqlo Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Uniqlo Primary to ensure consistency across all fashion mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Uniqlo Primary	#ED1D24	rgb(237, 29, 36)	var(--uniqlo-primary)
Uniqlo Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--uniqlo-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Uniqlo brand styles.


 :root {

   --uniqlo-primary: #ED1D24;
  --uniqlo-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Uniqlo?

The primary color in the Uniqlo palette is #ED1D24. This value is documented here for reference purposes. For official brand implementation, always consult Uniqlo's own brand guidelines.

Does #ED1D24 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #ED1D24 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Uniqlo use red as its primary color?

Red tones are widely associated with energy in color psychology research. For a brand operating in fashion and lifestyle, this association helps communicate the right emotional signal to style-conscious consumers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Uniqlo color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Uniqlo's colors in a way that implies endorsement, affiliation, or commercial association with Uniqlo may raise trademark concerns. For commercial projects, review Uniqlo's brand guidelines and, if needed, consult a legal advisor.