⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Unilever Color Palette

Behind every Unilever interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in food.

Unilever Primary

HEX#0066B3
RGB0, 102, 179

Unilever Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Unilever

Color Systems & Brand Psychology

Primary Hue

Choosing #0066B3 as its lead color, Unilever leverages the psychological association between blue tones and clarity — an important signal in food and beverage.

Industry Psychology

Unilever operates in food and beverage where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with clarity and professionalism by everyday shoppers.

Strategic Usage

The real power of Unilever's palette comes from consistent application. When the same blue values are deployed across consumer packaging, the repeated exposure builds a color-to-brand memory association in everyday shoppers — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Unilever color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #0066B3 Primary Brand Color

When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Unilever Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Unilever Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Unilever Primary #0066B3 rgb(0, 102, 179) var(--unilever-primary)
Unilever Accent 1 #FFFFFF rgb(255, 255, 255) var(--unilever-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Unilever brand styles.

:root {
  --unilever-primary: #0066B3;
  --unilever-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Unilever?
The primary color in the Unilever palette is #0066B3. This value is documented here for reference purposes. For official brand implementation, always consult Unilever's own brand guidelines.
Does #0066B3 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0066B3 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Unilever use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Unilever color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Unilever's colors in a way that implies endorsement, affiliation, or commercial association with Unilever may raise trademark concerns. For commercial projects, review Unilever's brand guidelines and, if needed, consult a legal advisor.