⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Under Armour Color Palette

Q: What is the primary HEX color code for Under Armour?

The primary color in the Under Armour palette is #000000. This value is documented here for reference. For official brand use, consult Under Armour's own brand guidelines.

Q: Does #000000 meet WCAG accessibility contrast requirements?

When using #000000 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Under Armour use black as its primary color?

Black tones are associated with elegance in color psychology. For a brand in fashion and lifestyle, this helps communicate the right signal to style-conscious consumers.

Q: Can I use the Under Armour color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Under Armour may raise trademark concerns — always review Under Armour's brand guidelines first.

Explore how Under Armour leverages its distinctive Black palette to stand out in the competitive fashion landscape. Every shade serves a strategic purpose.

Under Armour Primary

HEX#000000

RGB0, 0, 0

Under Armour Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Under Armour

Color Systems & Brand Psychology

Primary Hue

Under Armour's primary color #000000 sits in the black spectrum — a spectrum that design research links to feelings of exclusivity and timelessness among style-conscious consumers.

Industry Psychology

The psychology behind Under Armour's black palette is rooted in how style-conscious consumers perceive color in fashion and lifestyle. Studies on color cognition confirm that black consistently elicits exclusivity — making it an effective foundation for a brand competing in retail environments.

Strategic Usage

The real power of Under Armour's palette comes from consistent application. When the same black values are deployed across retail environments, the repeated exposure builds a color-to-brand memory association in style-conscious consumers — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Under Armour color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #000000 Primary Brand Color

When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Under Armour Black as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Under Armour Primary to ensure consistency across all fashion mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Under Armour Primary	#000000	rgb(0, 0, 0)	var(--under-armour-primary)
Under Armour Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--under-armour-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Under Armour brand styles.


 :root {

   --under-armour-primary: #000000;
  --under-armour-color-2: #FFFFFF;

 }

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Under Armour?

The primary color in the Under Armour palette is #000000. This value is documented here for reference purposes. For official brand implementation, always consult Under Armour's own brand guidelines.

Does #000000 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #000000 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Under Armour use black as its primary color?

Black tones are widely associated with prestige in color psychology research. For a brand operating in fashion and lifestyle, this association helps communicate the right emotional signal to style-conscious consumers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Under Armour color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Under Armour's colors in a way that implies endorsement, affiliation, or commercial association with Under Armour may raise trademark concerns. For commercial projects, review Under Armour's brand guidelines and, if needed, consult a legal advisor.