⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ulta Color Palette

Q: What is the primary HEX color code for Ulta?

The primary color in the Ulta palette is #E4002B. This value is documented here for reference. For official brand use, consult Ulta's own brand guidelines.

Q: Does #E4002B meet WCAG accessibility contrast requirements?

When using #E4002B as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Ulta use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in their industry, this helps communicate the right signal to global audiences.

Q: Can I use the Ulta color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Ulta may raise trademark concerns — always review Ulta's brand guidelines first.

From primary Red anchors to supporting accents, the Ulta color system is engineered for clarity across beauty touchpoints — digital and physical.

Ulta Primary

HEX#E4002B

RGB228, 0, 43

Ulta Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Ulta

Color Systems & Brand Psychology

Primary Hue

Ulta's primary color #E4002B sits in the red spectrum — a spectrum that design research links to feelings of passion and urgency among global audiences.

Industry Psychology

Color research in their industry consistently shows that red hues perform well for conveying passion. By anchoring its identity in this spectrum, Ulta aligns itself with values its global audiences already trust.

Strategic Usage

The real power of Ulta's palette comes from consistent application. When the same red values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Ulta color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Ulta Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ulta Primary to ensure consistency across all beauty mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Ulta Primary	#E4002B	rgb(228, 0, 43)	var(--ulta-primary)
Ulta Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--ulta-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ulta brand styles.


 :root {

   --ulta-primary: #E4002B;
  --ulta-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Ulta?

The primary color in the Ulta palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Ulta's own brand guidelines.

Does #E4002B meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Ulta use red as its primary color?

Red tones are widely associated with bold action in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Ulta color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ulta's colors in a way that implies endorsement, affiliation, or commercial association with Ulta may raise trademark concerns. For commercial projects, review Ulta's brand guidelines and, if needed, consult a legal advisor.