Ucla Color Palette
Explore how Ucla leverages its distinctive Blue palette to stand out in the competitive university landscape. Every shade serves a strategic purpose.
Ucla Primary
Ucla Accent
The Visual Identity of Ucla
Color Systems & Brand Psychology
Primary Hue
Choosing #2774AE as its lead color, Ucla leverages the psychological association between blue tones and reliability — an important signal in their industry.
Industry Psychology
The psychology behind Ucla's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits reliability — making it an effective foundation for a brand competing in digital and print media.
Strategic Usage
Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. Ucla enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.
UI Design & Application Guide
Thinking of using the Ucla color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #2774AE as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ucla Primary to ensure consistency across all university mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ucla Primary | #2774AE | rgb(39, 116, 174) | var(--ucla-primary) |
| Ucla Accent 1 | #FFD100 | rgb(255, 209, 0) | var(--ucla-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ucla brand styles.
:root {
--ucla-primary: #2774AE;
--ucla-color-2: #FFD100;
}
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