⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Uc Davis Color Palette

From primary Blue anchors to supporting accents, the Uc Davis color system is engineered for clarity across university touchpoints — digital and physical.

Uc Davis Primary

HEX#002855
RGB0, 40, 85

Uc Davis Accent

HEX#C69214
RGB198, 146, 20

The Visual Identity of Uc Davis

Color Systems & Brand Psychology

Primary Hue

Uc Davis's primary color #002855 sits in the blue spectrum — a spectrum that design research links to feelings of reliability and calm authority among global audiences.

Industry Psychology

In their industry, Blue tones are frequently chosen to communicate reliability and calm authority. Uc Davis employs this color language deliberately to connect with global audiences on an emotional level before a single word is read.

Strategic Usage

The real power of Uc Davis's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Uc Davis color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #002855 Primary Brand Color

When using #002855 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Uc Davis Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Uc Davis Primary to ensure consistency across all university mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Uc Davis Primary #002855 rgb(0, 40, 85) var(--uc-davis-primary)
Uc Davis Accent 1 #C69214 rgb(198, 146, 20) var(--uc-davis-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Uc Davis brand styles.

:root {
  --uc-davis-primary: #002855;
  --uc-davis-color-2: #C69214;
}

Explore Related Brand Palettes

Compare Uc Davis with other top brands in our database.

Cardano
Disney Channel
Burnley
Rolex
Ginetta
Lufthansa

Frequently Asked Questions

What is the primary HEX color code for Uc Davis?
The primary color in the Uc Davis palette is #002855. This value is documented here for reference purposes. For official brand implementation, always consult Uc Davis's own brand guidelines.
Does #002855 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #002855 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Uc Davis use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Uc Davis color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Uc Davis's colors in a way that implies endorsement, affiliation, or commercial association with Uc Davis may raise trademark concerns. For commercial projects, review Uc Davis's brand guidelines and, if needed, consult a legal advisor.