⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ubs Color Palette

Behind every Ubs interface and product lies this precise Red color strategy. Examine the technical specifications that maintain brand consistency in finance.

Ubs Primary

HEX#E60000
RGB230, 0, 0

Ubs Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Ubs

Color Systems & Brand Psychology

Primary Hue

Ubs builds its visual system around #E60000. This Red hue was selected to communicate energy — a deliberate signal to trust-sensitive audiences that the brand stands for bold action.

Industry Psychology

Color research in financial services consistently shows that red hues perform well for conveying energy. By anchoring its identity in this spectrum, Ubs aligns itself with values its trust-sensitive audiences already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Ubs's consistency in applying this palette across banking interfaces ensures every touchpoint reinforces the same brand message — making energy an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Ubs color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E60000 Primary Brand Color

When using #E60000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Ubs Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ubs Primary to ensure consistency across all finance mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Ubs Primary #E60000 rgb(230, 0, 0) var(--ubs-primary)
Ubs Accent 1 #FFFFFF rgb(255, 255, 255) var(--ubs-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ubs brand styles.

:root {
  --ubs-primary: #E60000;
  --ubs-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare Ubs with other top brands in our database.

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Nos
Audi

Frequently Asked Questions

What is the primary HEX color code for Ubs?
The primary color in the Ubs palette is #E60000. This value is documented here for reference purposes. For official brand implementation, always consult Ubs's own brand guidelines.
Does #E60000 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E60000 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Ubs use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in financial services, this association helps communicate the right emotional signal to trust-sensitive audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Ubs color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ubs's colors in a way that implies endorsement, affiliation, or commercial association with Ubs may raise trademark concerns. For commercial projects, review Ubs's brand guidelines and, if needed, consult a legal advisor.