⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ubisoft Color Palette

Q: What is the primary HEX color code for Ubisoft?

The primary color in the Ubisoft palette is #003087. This value is documented here for reference. For official brand use, consult Ubisoft's own brand guidelines.

Q: Does #003087 meet WCAG accessibility contrast requirements?

When using #003087 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Ubisoft use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in gaming, this helps communicate the right signal to global players.

Q: Can I use the Ubisoft color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Ubisoft may raise trademark concerns — always review Ubisoft's brand guidelines first.

The Ubisoft palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in gaming markets.

Ubisoft Primary

HEX#003087

RGB0, 48, 135

Ubisoft Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Ubisoft

Color Systems & Brand Psychology

Primary Hue

Choosing #003087 as its lead color, Ubisoft leverages the psychological association between blue tones and reliability — an important signal in gaming.

Industry Psychology

The psychology behind Ubisoft's blue palette is rooted in how global players perceive color in gaming. Studies on color cognition confirm that blue consistently elicits reliability — making it an effective foundation for a brand competing in interactive entertainment.

Strategic Usage

These color values are design specifications, not decorative choices. Ubisoft's consistency in applying this palette across interactive entertainment ensures every touchpoint reinforces the same brand message — making reliability an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Ubisoft color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Ubisoft Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ubisoft Primary to ensure consistency across all gaming mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Ubisoft Primary	#003087	rgb(0, 48, 135)	var(--ubisoft-primary)
Ubisoft Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--ubisoft-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ubisoft brand styles.


 :root {

   --ubisoft-primary: #003087;
  --ubisoft-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Ubisoft?

The primary color in the Ubisoft palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Ubisoft's own brand guidelines.

Does #003087 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Ubisoft use blue as its primary color?

Blue tones are widely associated with reliability in color psychology research. For a brand operating in gaming, this association helps communicate the right emotional signal to global players — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Ubisoft color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ubisoft's colors in a way that implies endorsement, affiliation, or commercial association with Ubisoft may raise trademark concerns. For commercial projects, review Ubisoft's brand guidelines and, if needed, consult a legal advisor.