⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Uber Eats Color Palette

Behind every Uber Eats interface and product lies this precise Green color strategy. Examine the technical specifications that maintain brand consistency in food.

Uber Eats Primary

HEX#06C167
RGB6, 193, 103

Uber Eats Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Uber Eats

Color Systems & Brand Psychology

Primary Hue

Choosing #06C167 as its lead color, Uber Eats leverages the psychological association between green tones and sustainability — an important signal in food and beverage.

Industry Psychology

Color research in food and beverage consistently shows that green hues perform well for conveying sustainability. By anchoring its identity in this spectrum, Uber Eats aligns itself with values its everyday shoppers already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Uber Eats's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making sustainability an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Uber Eats color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #06C167 Primary Brand Color

When using #06C167 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Uber Eats Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Uber Eats Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Uber Eats Primary #06C167 rgb(6, 193, 103) var(--uber-eats-primary)
Uber Eats Accent 1 #000000 rgb(0, 0, 0) var(--uber-eats-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Uber Eats brand styles.

:root {
  --uber-eats-primary: #06C167;
  --uber-eats-color-2: #000000;
}

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Uber Eats?
The primary color in the Uber Eats palette is #06C167. This value is documented here for reference purposes. For official brand implementation, always consult Uber Eats's own brand guidelines.
Does #06C167 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #06C167 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Uber Eats use green as its primary color?
Green tones are widely associated with sustainability in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Uber Eats color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Uber Eats's colors in a way that implies endorsement, affiliation, or commercial association with Uber Eats may raise trademark concerns. For commercial projects, review Uber Eats's brand guidelines and, if needed, consult a legal advisor.