⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Tumblr Color Palette

From primary Blue anchors to supporting accents, the Tumblr color system is engineered for clarity across tech touchpoints — digital and physical.

Tumblr Primary

HEX#36465D
RGB54, 70, 93

Tumblr Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Tumblr

Color Systems & Brand Psychology

Primary Hue

Choosing #36465D as its lead color, Tumblr leverages the psychological association between blue tones and reliability — an important signal in the tech sector.

Industry Psychology

Tumblr operates in the tech sector where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with reliability and calm authority by global software audiences.

Strategic Usage

The real power of Tumblr's palette comes from consistent application. When the same blue values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Tumblr color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #36465D Primary Brand Color

When using #36465D as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Tumblr Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Tumblr Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Tumblr Primary #36465D rgb(54, 70, 93) var(--tumblr-primary)
Tumblr Accent 1 #FFFFFF rgb(255, 255, 255) var(--tumblr-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Tumblr brand styles.

:root {
  --tumblr-primary: #36465D;
  --tumblr-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare Tumblr with other top brands in our database.

Hubspot
Herbal Essences
Monster
Dior
Bitcoin
Sevilla

Frequently Asked Questions

What is the primary HEX color code for Tumblr?
The primary color in the Tumblr palette is #36465D. This value is documented here for reference purposes. For official brand implementation, always consult Tumblr's own brand guidelines.
Does #36465D meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #36465D as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Tumblr use blue as its primary color?
Blue tones are widely associated with calm authority in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Tumblr color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Tumblr's colors in a way that implies endorsement, affiliation, or commercial association with Tumblr may raise trademark concerns. For commercial projects, review Tumblr's brand guidelines and, if needed, consult a legal advisor.