Tresemme Color Palette
From primary Black anchors to supporting accents, the Tresemme color system is engineered for clarity across beauty touchpoints — digital and physical.
Tresemme Primary
Tresemme Accent
The Visual Identity of Tresemme
Color Systems & Brand Psychology
Primary Hue
Tresemme's primary color #000000 sits in the black spectrum — a spectrum that design research links to feelings of elegance and exclusivity among global audiences.
Industry Psychology
Color research in their industry consistently shows that black hues perform well for conveying elegance. By anchoring its identity in this spectrum, Tresemme aligns itself with values its global audiences already trust.
Strategic Usage
Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. Tresemme enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.
UI Design & Application Guide
Thinking of using the Tresemme color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Tresemme Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Tresemme Primary | #000000 | rgb(0, 0, 0) | var(--tresemme-primary) |
| Tresemme Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--tresemme-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Tresemme brand styles.
:root {
--tresemme-primary: #000000;
--tresemme-color-2: #FFFFFF;
}
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