⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Trello Color Palette

An in-depth exploration of the Trello color system. See how this carefully calibrated Blue palette drives brand recognition across tech applications.

Trello Primary

HEX#0065FF
RGB0, 101, 255

Trello Accent

HEX#00B8D9
RGB0, 184, 217

The Visual Identity of Trello

Color Systems & Brand Psychology

Primary Hue

Choosing #0065FF as its lead color, Trello leverages the psychological association between blue tones and calm authority — an important signal in the tech sector.

Industry Psychology

Color research in the tech sector consistently shows that blue hues perform well for conveying calm authority. By anchoring its identity in this spectrum, Trello aligns itself with values its global software audiences already trust.

Strategic Usage

The real power of Trello's palette comes from consistent application. When the same blue values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Trello color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #0065FF Primary Brand Color

When using #0065FF as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Trello Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Trello Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Trello Primary #0065FF rgb(0, 101, 255) var(--trello-primary)
Trello Accent 1 #00B8D9 rgb(0, 184, 217) var(--trello-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Trello brand styles.

:root {
  --trello-primary: #0065FF;
  --trello-color-2: #00B8D9;
}

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Frequently Asked Questions

What is the primary HEX color code for Trello?
The primary color in the Trello palette is #0065FF. This value is documented here for reference purposes. For official brand implementation, always consult Trello's own brand guidelines.
Does #0065FF meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0065FF as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Trello use blue as its primary color?
Blue tones are widely associated with calm authority in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Trello color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Trello's colors in a way that implies endorsement, affiliation, or commercial association with Trello may raise trademark concerns. For commercial projects, review Trello's brand guidelines and, if needed, consult a legal advisor.