⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Total Color Palette

Q: What is the primary HEX color code for Total?

The primary color in the Total palette is #E4002B. This value is documented here for reference. For official brand use, consult Total's own brand guidelines.

Q: Does #E4002B meet WCAG accessibility contrast requirements?

When using #E4002B as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Total use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in energy and utilities, this helps communicate the right signal to infrastructure audiences.

Q: Can I use the Total color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Total may raise trademark concerns — always review Total's brand guidelines first.

From primary Red anchors to supporting accents, the Total color system is engineered for clarity across energy touchpoints — digital and physical.

Total Primary

HEX#E4002B

RGB228, 0, 43

Total Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Total

Color Systems & Brand Psychology

Primary Hue

Choosing #E4002B as its lead color, Total leverages the psychological association between red tones and excitement — an important signal in energy and utilities.

Industry Psychology

The psychology behind Total's red palette is rooted in how infrastructure audiences perceive color in energy and utilities. Studies on color cognition confirm that red consistently elicits excitement — making it an effective foundation for a brand competing in industrial design.

Strategic Usage

Consistent deployment of these hex codes across industrial design is what turns a color into a brand asset. Total enforces precise color governance so that infrastructure audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Total color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Total Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Total Primary to ensure consistency across all energy mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Total Primary	#E4002B	rgb(228, 0, 43)	var(--total-primary)
Total Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--total-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Total brand styles.


 :root {

   --total-primary: #E4002B;
  --total-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Total?

The primary color in the Total palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Total's own brand guidelines.

Does #E4002B meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Total use red as its primary color?

Red tones are widely associated with energy in color psychology research. For a brand operating in energy and utilities, this association helps communicate the right emotional signal to infrastructure audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Total color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Total's colors in a way that implies endorsement, affiliation, or commercial association with Total may raise trademark concerns. For commercial projects, review Total's brand guidelines and, if needed, consult a legal advisor.