⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Tim Hortons Color Palette

Behind every Tim Hortons interface and product lies this precise Red color strategy. Examine the technical specifications that maintain brand consistency in food.

Tim Hortons Primary

HEX#C8102E
RGB200, 16, 46

Tim Hortons Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Tim Hortons

Color Systems & Brand Psychology

Primary Hue

Tim Hortons's primary color #C8102E sits in the red spectrum — a spectrum that design research links to feelings of excitement and energy among everyday shoppers.

Industry Psychology

The psychology behind Tim Hortons's red palette is rooted in how everyday shoppers perceive color in food and beverage. Studies on color cognition confirm that red consistently elicits excitement — making it an effective foundation for a brand competing in consumer packaging.

Strategic Usage

The real power of Tim Hortons's palette comes from consistent application. When the same red values are deployed across consumer packaging, the repeated exposure builds a color-to-brand memory association in everyday shoppers — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Tim Hortons color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #C8102E Primary Brand Color

When using #C8102E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Tim Hortons Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Tim Hortons Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Tim Hortons Primary #C8102E rgb(200, 16, 46) var(--tim-hortons-primary)
Tim Hortons Accent 1 #FFFFFF rgb(255, 255, 255) var(--tim-hortons-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Tim Hortons brand styles.

:root {
  --tim-hortons-primary: #C8102E;
  --tim-hortons-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Tim Hortons?
The primary color in the Tim Hortons palette is #C8102E. This value is documented here for reference purposes. For official brand implementation, always consult Tim Hortons's own brand guidelines.
Does #C8102E meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #C8102E as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Tim Hortons use red as its primary color?
Red tones are widely associated with excitement in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Tim Hortons color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Tim Hortons's colors in a way that implies endorsement, affiliation, or commercial association with Tim Hortons may raise trademark concerns. For commercial projects, review Tim Hortons's brand guidelines and, if needed, consult a legal advisor.