⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Teva Color Palette

From primary Blue anchors to supporting accents, the Teva color system is engineered for clarity across pharma touchpoints — digital and physical.

Teva Primary

HEX#003087
RGB0, 48, 135

Teva Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Teva

Color Systems & Brand Psychology

Primary Hue

Teva builds its visual system around #003087. This Blue hue was selected to communicate clarity — a deliberate signal to global audiences that the brand stands for professionalism.

Industry Psychology

The psychology behind Teva's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits clarity — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

These color values are design specifications, not decorative choices. Teva's consistency in applying this palette across digital and print media ensures every touchpoint reinforces the same brand message — making clarity an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Teva color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Teva Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Teva Primary to ensure consistency across all pharma mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Teva Primary #003087 rgb(0, 48, 135) var(--teva-primary)
Teva Accent 1 #FFFFFF rgb(255, 255, 255) var(--teva-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Teva brand styles.

:root {
  --teva-primary: #003087;
  --teva-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Teva?
The primary color in the Teva palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Teva's own brand guidelines.
Does #003087 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Teva use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Teva color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Teva's colors in a way that implies endorsement, affiliation, or commercial association with Teva may raise trademark concerns. For commercial projects, review Teva's brand guidelines and, if needed, consult a legal advisor.