⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Telus Color Palette

Q: What is the primary HEX color code for Telus?

The primary color in the Telus palette is #66CC00. This value is documented here for reference. For official brand use, consult Telus's own brand guidelines.

Q: Does #66CC00 meet WCAG accessibility contrast requirements?

When using #66CC00 as a background, dark (#1a1a1a) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Telus use green as its primary color?

Green tones are associated with growth in color psychology. For a brand in their industry, this helps communicate the right signal to global audiences.

Q: Can I use the Telus color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Telus may raise trademark concerns — always review Telus's brand guidelines first.

Decode the Telus visual identity through its signature Green tones. Analyze how these colors work together to build trust in the telecom space.

Telus Primary

HEX#66CC00

RGB102, 204, 0

Telus Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Telus

Color Systems & Brand Psychology

Primary Hue

Telus's primary color #66CC00 sits in the green spectrum — a spectrum that design research links to feelings of sustainability and balance among global audiences.

Industry Psychology

In their industry, Green tones are frequently chosen to communicate sustainability and balance. Telus employs this color language deliberately to connect with global audiences on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Telus's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Telus has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Telus color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #66CC00 Primary Brand Color

When using #66CC00 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Telus Green as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Telus Primary to ensure consistency across all telecom mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Telus Primary	#66CC00	rgb(102, 204, 0)	var(--telus-primary)
Telus Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--telus-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Telus brand styles.


 :root {

   --telus-primary: #66CC00;
  --telus-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Telus?

The primary color in the Telus palette is #66CC00. This value is documented here for reference purposes. For official brand implementation, always consult Telus's own brand guidelines.

Does #66CC00 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #66CC00 as a background, dark (#1a1a1a) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Telus use green as its primary color?

Green tones are widely associated with sustainability in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Telus color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Telus's colors in a way that implies endorsement, affiliation, or commercial association with Telus may raise trademark concerns. For commercial projects, review Telus's brand guidelines and, if needed, consult a legal advisor.