⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Target Color Palette

Target selected these Red values to communicate specific brand attributes across retail contexts. This guide unpacks the rationale and implementation details.

Target Primary

HEX#CC0000
RGB204, 0, 0

Target Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Target

Color Systems & Brand Psychology

Primary Hue

Target's primary color #CC0000 sits in the red spectrum — a spectrum that design research links to feelings of urgency and excitement among everyday shoppers.

Industry Psychology

Target operates in retail where visual trust signals are critical. The choice of red as the dominant palette family plays directly into audience expectations — Red tones are widely associated with urgency and excitement by everyday shoppers.

Strategic Usage

Designers and developers implementing Target's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Target has built with everyday shoppers through repeated exposure across e-commerce.

UI Design & Application Guide

Thinking of using the Target color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #CC0000 Primary Brand Color

When using #CC0000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Target Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Target Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Target Primary #CC0000 rgb(204, 0, 0) var(--target-primary)
Target Accent 1 #FFFFFF rgb(255, 255, 255) var(--target-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Target brand styles.

:root {
  --target-primary: #CC0000;
  --target-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Target?
The primary color in the Target palette is #CC0000. This value is documented here for reference purposes. For official brand implementation, always consult Target's own brand guidelines.
Does #CC0000 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #CC0000 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Target use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Target color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Target's colors in a way that implies endorsement, affiliation, or commercial association with Target may raise trademark concerns. For commercial projects, review Target's brand guidelines and, if needed, consult a legal advisor.