Swisscom Color Palette
From primary Blue anchors to supporting accents, the Swisscom color system is engineered for clarity across telecom touchpoints — digital and physical.
Swisscom Primary
Swisscom Accent
The Visual Identity of Swisscom
Color Systems & Brand Psychology
Primary Hue
Swisscom's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of trust and clarity among global audiences.
Industry Psychology
Swisscom operates in their industry where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with trust and clarity by global audiences.
Strategic Usage
The real power of Swisscom's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.
UI Design & Application Guide
Thinking of using the Swisscom color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Swisscom Primary to ensure consistency across all telecom mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Swisscom Primary | #003087 | rgb(0, 48, 135) | var(--swisscom-primary) |
| Swisscom Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--swisscom-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Swisscom brand styles.
:root {
--swisscom-primary: #003087;
--swisscom-color-2: #FFFFFF;
}
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