⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Subaru Color Palette

From primary Blue anchors to supporting accents, the Subaru color system is engineered for clarity across auto touchpoints — digital and physical.

Subaru Primary

HEX#003399
RGB0, 51, 153

Subaru Accent

HEX#AAAAAA
RGB170, 170, 170

The Visual Identity of Subaru

Color Systems & Brand Psychology

Primary Hue

Choosing #003399 as its lead color, Subaru leverages the psychological association between blue tones and calm authority — an important signal in automotive.

Industry Psychology

The psychology behind Subaru's blue palette is rooted in how premium car buyers perceive color in automotive. Studies on color cognition confirm that blue consistently elicits calm authority — making it an effective foundation for a brand competing in vehicle design.

Strategic Usage

These color values are design specifications, not decorative choices. Subaru's consistency in applying this palette across vehicle design ensures every touchpoint reinforces the same brand message — making calm authority an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Subaru color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003399 Primary Brand Color

When using #003399 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Subaru Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Subaru Primary to ensure consistency across all auto mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Subaru Primary #003399 rgb(0, 51, 153) var(--subaru-primary)
Subaru Accent 1 #AAAAAA rgb(170, 170, 170) var(--subaru-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Subaru brand styles.

:root {
  --subaru-primary: #003399;
  --subaru-color-2: #AAAAAA;
}

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Frequently Asked Questions

What is the primary HEX color code for Subaru?
The primary color in the Subaru palette is #003399. This value is documented here for reference purposes. For official brand implementation, always consult Subaru's own brand guidelines.
Does #003399 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003399 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Subaru use blue as its primary color?
Blue tones are widely associated with calm authority in color psychology research. For a brand operating in automotive, this association helps communicate the right emotional signal to premium car buyers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Subaru color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Subaru's colors in a way that implies endorsement, affiliation, or commercial association with Subaru may raise trademark concerns. For commercial projects, review Subaru's brand guidelines and, if needed, consult a legal advisor.