⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Starbucks Color Palette

Q: What is the primary HEX color code for Starbucks?

The primary color in the Starbucks palette is #00704A. This value is documented here for reference. For official brand use, consult Starbucks's own brand guidelines.

Q: Does #00704A meet WCAG accessibility contrast requirements?

When using #00704A as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Starbucks use green as its primary color?

Green tones are associated with growth in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Starbucks color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Starbucks may raise trademark concerns — always review Starbucks's brand guidelines first.

The Starbucks palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in food markets.

Starbucks Primary

HEX#00704A

RGB0, 112, 74

Starbucks Accent

HEX#D4E9E2

RGB212, 233, 226

Starbucks Accent

HEX#1E3932

RGB30, 57, 50

The Visual Identity of Starbucks

Color Systems & Brand Psychology

Primary Hue

Starbucks builds its visual system around #00704A. This Green hue was selected to communicate health — a deliberate signal to everyday shoppers that the brand stands for growth.

Industry Psychology

In food and beverage, Green tones are frequently chosen to communicate health and growth. Starbucks employs this color language deliberately to connect with everyday shoppers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Starbucks's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Starbucks has built with everyday shoppers through repeated exposure across consumer packaging.

UI Design & Application Guide

Thinking of using the Starbucks color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #00704A Primary Brand Color

When using #00704A as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Starbucks Green as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Starbucks Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Starbucks Primary	#00704A	rgb(0, 112, 74)	var(--starbucks-primary)
Starbucks Accent 1	#D4E9E2	rgb(212, 233, 226)	var(--starbucks-color-2)
Starbucks Accent 2	#1E3932	rgb(30, 57, 50)	var(--starbucks-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Starbucks brand styles.


 :root {

   --starbucks-primary: #00704A;
  --starbucks-color-2: #D4E9E2;
  --starbucks-color-3: #1E3932;

 }

Explore Related Brand Palettes

Compare Starbucks with other top brands in our database.

Frequently Asked Questions

What is the primary HEX color code for Starbucks?

The primary color in the Starbucks palette is #00704A. This value is documented here for reference purposes. For official brand implementation, always consult Starbucks's own brand guidelines.

Does #00704A meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00704A as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Starbucks use green as its primary color?

Green tones are widely associated with freshness in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Starbucks color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Starbucks's colors in a way that implies endorsement, affiliation, or commercial association with Starbucks may raise trademark concerns. For commercial projects, review Starbucks's brand guidelines and, if needed, consult a legal advisor.