⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

St Regis Color Palette

Behind every St Regis interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in hospitality.

St Regis Primary

HEX#003087
RGB0, 48, 135

St Regis Accent

HEX#D4AF37
RGB212, 175, 55

The Visual Identity of St Regis

Color Systems & Brand Psychology

Primary Hue

The #003087 at the core of St Regis's palette is not accidental. Blue tones consistently test well for clarity in their industry, giving the brand a recognisable visual anchor.

Industry Psychology

The psychology behind St Regis's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits clarity — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. St Regis enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the St Regis color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use St Regis Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named St Regis Primary to ensure consistency across all hospitality mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
St Regis Primary #003087 rgb(0, 48, 135) var(--st-regis-primary)
St Regis Accent 1 #D4AF37 rgb(212, 175, 55) var(--st-regis-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the St Regis brand styles.

:root {
  --st-regis-primary: #003087;
  --st-regis-color-2: #D4AF37;
}

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Frequently Asked Questions

What is the primary HEX color code for St Regis?
The primary color in the St Regis palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult St Regis's own brand guidelines.
Does #003087 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does St Regis use blue as its primary color?
Blue tones are widely associated with trust in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the St Regis color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using St Regis's colors in a way that implies endorsement, affiliation, or commercial association with St Regis may raise trademark concerns. For commercial projects, review St Regis's brand guidelines and, if needed, consult a legal advisor.