⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Sprite Color Palette

Q: What is the primary HEX color code for Sprite?

The primary color in the Sprite palette is #00AF3F. This value is documented here for reference. For official brand use, consult Sprite's own brand guidelines.

Q: Does #00AF3F meet WCAG accessibility contrast requirements?

When using #00AF3F as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Sprite use green as its primary color?

Green tones are associated with growth in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Sprite color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Sprite may raise trademark concerns — always review Sprite's brand guidelines first.

Explore how Sprite leverages its distinctive Green palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.

Sprite Primary

HEX#00AF3F

RGB0, 175, 63

Sprite Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Sprite

Color Systems & Brand Psychology

Primary Hue

Sprite's primary color #00AF3F sits in the green spectrum — a spectrum that design research links to feelings of sustainability and balance among everyday shoppers.

Industry Psychology

Sprite operates in food and beverage where visual trust signals are critical. The choice of green as the dominant palette family plays directly into audience expectations — Green tones are widely associated with sustainability and balance by everyday shoppers.

Strategic Usage

Designers and developers implementing Sprite's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Sprite has built with everyday shoppers through repeated exposure across consumer packaging.

UI Design & Application Guide

Thinking of using the Sprite color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #00AF3F Primary Brand Color

When using #00AF3F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Sprite Green as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Sprite Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Sprite Primary	#00AF3F	rgb(0, 175, 63)	var(--sprite-primary)
Sprite Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--sprite-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Sprite brand styles.


 :root {

   --sprite-primary: #00AF3F;
  --sprite-color-2: #FFFFFF;

 }

Explore Related Brand Palettes

Compare Sprite with other top brands in our database.

Frequently Asked Questions

What is the primary HEX color code for Sprite?

The primary color in the Sprite palette is #00AF3F. This value is documented here for reference purposes. For official brand implementation, always consult Sprite's own brand guidelines.

Does #00AF3F meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00AF3F as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Sprite use green as its primary color?

Green tones are widely associated with balance in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Sprite color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Sprite's colors in a way that implies endorsement, affiliation, or commercial association with Sprite may raise trademark concerns. For commercial projects, review Sprite's brand guidelines and, if needed, consult a legal advisor.