⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Southampton Color Palette

From primary Red anchors to supporting accents, the Southampton color system is engineered for clarity across soccer touchpoints — digital and physical.

Southampton Primary

HEX#D71920
RGB215, 25, 32

Southampton Accent

HEX#130C0E
RGB19, 12, 14

The Visual Identity of Southampton

Color Systems & Brand Psychology

Primary Hue

Southampton's primary color #D71920 sits in the red spectrum — a spectrum that design research links to feelings of excitement and energy among global audiences.

Industry Psychology

Color research in their industry consistently shows that red hues perform well for conveying excitement. By anchoring its identity in this spectrum, Southampton aligns itself with values its global audiences already trust.

Strategic Usage

Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. Southampton enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Southampton color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #D71920 Primary Brand Color

When using #D71920 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Southampton Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Southampton Primary to ensure consistency across all soccer mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Southampton Primary #D71920 rgb(215, 25, 32) var(--southampton-primary)
Southampton Accent 1 #130C0E rgb(19, 12, 14) var(--southampton-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Southampton brand styles.

:root {
  --southampton-primary: #D71920;
  --southampton-color-2: #130C0E;
}

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Southampton?
The primary color in the Southampton palette is #D71920. This value is documented here for reference purposes. For official brand implementation, always consult Southampton's own brand guidelines.
Does #D71920 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #D71920 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Southampton use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Southampton color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Southampton's colors in a way that implies endorsement, affiliation, or commercial association with Southampton may raise trademark concerns. For commercial projects, review Southampton's brand guidelines and, if needed, consult a legal advisor.