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Smartwater Color Palette

Q: What is the primary HEX color code for Smartwater?

The primary color in the Smartwater palette is #003087. This value is documented here for reference. For official brand use, consult Smartwater's own brand guidelines.

Q: Does #003087 meet WCAG accessibility contrast requirements?

When using #003087 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Smartwater use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Smartwater color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Smartwater may raise trademark concerns — always review Smartwater's brand guidelines first.

The Smartwater palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in food markets.

Smartwater Primary

HEX#003087

RGB0, 48, 135

Smartwater Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Smartwater

Color Systems & Brand Psychology

Primary Hue

The #003087 at the core of Smartwater's palette is not accidental. Blue tones consistently test well for trust in food and beverage, giving the brand a recognisable visual anchor.

Industry Psychology

Color research in food and beverage consistently shows that blue hues perform well for conveying trust. By anchoring its identity in this spectrum, Smartwater aligns itself with values its everyday shoppers already trust.

Strategic Usage

Consistent deployment of these hex codes across consumer packaging is what turns a color into a brand asset. Smartwater enforces precise color governance so that everyday shoppers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Smartwater color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Smartwater Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Smartwater Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Smartwater Primary	#003087	rgb(0, 48, 135)	var(--smartwater-primary)
Smartwater Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--smartwater-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Smartwater brand styles.


 :root {

   --smartwater-primary: #003087;
  --smartwater-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Smartwater?

The primary color in the Smartwater palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Smartwater's own brand guidelines.

Does #003087 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Smartwater use blue as its primary color?

Blue tones are widely associated with clarity in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Smartwater color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Smartwater's colors in a way that implies endorsement, affiliation, or commercial association with Smartwater may raise trademark concerns. For commercial projects, review Smartwater's brand guidelines and, if needed, consult a legal advisor.