⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

San Pellegrino Color Palette

From primary Red anchors to supporting accents, the San Pellegrino color system is engineered for clarity across food touchpoints — digital and physical.

San Pellegrino Primary

HEX#E4002B
RGB228, 0, 43

San Pellegrino Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of San Pellegrino

Color Systems & Brand Psychology

Primary Hue

San Pellegrino's primary color #E4002B sits in the red spectrum — a spectrum that design research links to feelings of passion and urgency among everyday shoppers.

Industry Psychology

San Pellegrino operates in food and beverage where visual trust signals are critical. The choice of red as the dominant palette family plays directly into audience expectations — Red tones are widely associated with passion and urgency by everyday shoppers.

Strategic Usage

These color values are design specifications, not decorative choices. San Pellegrino's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making passion an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the San Pellegrino color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use San Pellegrino Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named San Pellegrino Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
San Pellegrino Primary #E4002B rgb(228, 0, 43) var(--san-pellegrino-primary)
San Pellegrino Accent 1 #FFFFFF rgb(255, 255, 255) var(--san-pellegrino-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the San Pellegrino brand styles.

:root {
  --san-pellegrino-primary: #E4002B;
  --san-pellegrino-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for San Pellegrino?
The primary color in the San Pellegrino palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult San Pellegrino's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does San Pellegrino use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the San Pellegrino color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using San Pellegrino's colors in a way that implies endorsement, affiliation, or commercial association with San Pellegrino may raise trademark concerns. For commercial projects, review San Pellegrino's brand guidelines and, if needed, consult a legal advisor.