⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Samsung Color Palette

The Samsung palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in tech markets.

Samsung Primary

HEX#1428A0
RGB20, 40, 160

Samsung Accent

HEX#000000
RGB0, 0, 0

Samsung Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Samsung

Color Systems & Brand Psychology

Primary Hue

Samsung builds its visual system around #1428A0. This Blue hue was selected to communicate calm authority — a deliberate signal to global software audiences that the brand stands for trust.

Industry Psychology

The psychology behind Samsung's blue palette is rooted in how global software audiences perceive color in the tech sector. Studies on color cognition confirm that blue consistently elicits calm authority — making it an effective foundation for a brand competing in digital products.

Strategic Usage

The real power of Samsung's palette comes from consistent application. When the same blue values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Samsung color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #1428A0 Primary Brand Color

When using #1428A0 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Samsung Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Samsung Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Samsung Primary #1428A0 rgb(20, 40, 160) var(--samsung-primary)
Samsung Accent 1 #000000 rgb(0, 0, 0) var(--samsung-color-2)
Samsung Accent 2 #FFFFFF rgb(255, 255, 255) var(--samsung-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Samsung brand styles.

:root {
  --samsung-primary: #1428A0;
  --samsung-color-2: #000000;
  --samsung-color-3: #FFFFFF;
}

Explore Related Brand Palettes

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Dominos
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Aquaphor

Frequently Asked Questions

What is the primary HEX color code for Samsung?
The primary color in the Samsung palette is #1428A0. This value is documented here for reference purposes. For official brand implementation, always consult Samsung's own brand guidelines.
Does #1428A0 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #1428A0 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Samsung use blue as its primary color?
Blue tones are widely associated with reliability in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Samsung color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Samsung's colors in a way that implies endorsement, affiliation, or commercial association with Samsung may raise trademark concerns. For commercial projects, review Samsung's brand guidelines and, if needed, consult a legal advisor.