⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Salesforce Color Palette

Salesforce selected these Blue values to communicate specific brand attributes across tech contexts. This guide unpacks the rationale and implementation details.

Salesforce Primary

HEX#00A1E0
RGB0, 161, 224

Salesforce Accent

HEX#032D60
RGB3, 45, 96

The Visual Identity of Salesforce

Color Systems & Brand Psychology

Primary Hue

Salesforce's primary color #00A1E0 sits in the blue spectrum — a spectrum that design research links to feelings of professionalism and reliability among global software audiences.

Industry Psychology

The psychology behind Salesforce's blue palette is rooted in how global software audiences perceive color in the tech sector. Studies on color cognition confirm that blue consistently elicits professionalism — making it an effective foundation for a brand competing in digital products.

Strategic Usage

The real power of Salesforce's palette comes from consistent application. When the same blue values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Salesforce color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00A1E0 Primary Brand Color

When using #00A1E0 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Salesforce Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Salesforce Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Salesforce Primary #00A1E0 rgb(0, 161, 224) var(--salesforce-primary)
Salesforce Accent 1 #032D60 rgb(3, 45, 96) var(--salesforce-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Salesforce brand styles.

:root {
  --salesforce-primary: #00A1E0;
  --salesforce-color-2: #032D60;
}

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Frequently Asked Questions

What is the primary HEX color code for Salesforce?
The primary color in the Salesforce palette is #00A1E0. This value is documented here for reference purposes. For official brand implementation, always consult Salesforce's own brand guidelines.
Does #00A1E0 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00A1E0 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Salesforce use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Salesforce color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Salesforce's colors in a way that implies endorsement, affiliation, or commercial association with Salesforce may raise trademark concerns. For commercial projects, review Salesforce's brand guidelines and, if needed, consult a legal advisor.