⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ross Color Palette

The Ross brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.

Ross Primary

HEX#E4002B
RGB228, 0, 43

Ross Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Ross

Color Systems & Brand Psychology

Primary Hue

Ross builds its visual system around #E4002B. This Red hue was selected to communicate passion — a deliberate signal to everyday shoppers that the brand stands for urgency.

Industry Psychology

In retail, Red tones are frequently chosen to communicate passion and urgency. Ross employs this color language deliberately to connect with everyday shoppers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Ross's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Ross has built with everyday shoppers through repeated exposure across e-commerce.

UI Design & Application Guide

Thinking of using the Ross color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Ross Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ross Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Ross Primary #E4002B rgb(228, 0, 43) var(--ross-primary)
Ross Accent 1 #FFFFFF rgb(255, 255, 255) var(--ross-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ross brand styles.

:root {
  --ross-primary: #E4002B;
  --ross-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Ross?
The primary color in the Ross palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Ross's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Ross use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Ross color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ross's colors in a way that implies endorsement, affiliation, or commercial association with Ross may raise trademark concerns. For commercial projects, review Ross's brand guidelines and, if needed, consult a legal advisor.