⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Revlon Color Palette

An in-depth exploration of the Revlon color system. See how this carefully calibrated Red palette drives brand recognition across beauty applications.

Revlon Primary

HEX#E4002B
RGB228, 0, 43

Revlon Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Revlon

Color Systems & Brand Psychology

Primary Hue

Revlon's primary color #E4002B sits in the red spectrum — a spectrum that design research links to feelings of bold action and passion among global audiences.

Industry Psychology

Revlon operates in their industry where visual trust signals are critical. The choice of red as the dominant palette family plays directly into audience expectations — Red tones are widely associated with bold action and passion by global audiences.

Strategic Usage

The real power of Revlon's palette comes from consistent application. When the same red values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Revlon color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Revlon Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Revlon Primary to ensure consistency across all beauty mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Revlon Primary #E4002B rgb(228, 0, 43) var(--revlon-primary)
Revlon Accent 1 #FFFFFF rgb(255, 255, 255) var(--revlon-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Revlon brand styles.

:root {
  --revlon-primary: #E4002B;
  --revlon-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Revlon?
The primary color in the Revlon palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Revlon's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Revlon use red as its primary color?
Red tones are widely associated with passion in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Revlon color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Revlon's colors in a way that implies endorsement, affiliation, or commercial association with Revlon may raise trademark concerns. For commercial projects, review Revlon's brand guidelines and, if needed, consult a legal advisor.