Regeneron Color Palette
Regeneron selected these Blue values to communicate specific brand attributes across pharma contexts. This guide unpacks the rationale and implementation details.
Regeneron Primary
Regeneron Accent
The Visual Identity of Regeneron
Color Systems & Brand Psychology
Primary Hue
Regeneron's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of professionalism and reliability among global audiences.
Industry Psychology
In their industry, Blue tones are frequently chosen to communicate professionalism and reliability. Regeneron employs this color language deliberately to connect with global audiences on an emotional level before a single word is read.
Strategic Usage
These color values are design specifications, not decorative choices. Regeneron's consistency in applying this palette across digital and print media ensures every touchpoint reinforces the same brand message — making professionalism an immediately recognisable quality of the brand.
UI Design & Application Guide
Thinking of using the Regeneron color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Regeneron Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Regeneron Primary | #003087 | rgb(0, 48, 135) | var(--regeneron-primary) |
| Regeneron Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--regeneron-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Regeneron brand styles.
:root {
--regeneron-primary: #003087;
--regeneron-color-2: #FFFFFF;
}
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