⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Redis Color Palette

Q: What is the primary HEX color code for Redis?

The primary color in the Redis palette is #DC382D. This value is documented here for reference. For official brand use, consult Redis's own brand guidelines.

Q: Does #DC382D meet WCAG accessibility contrast requirements?

When using #DC382D as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Redis use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in the tech sector, this helps communicate the right signal to global software audiences.

Q: Can I use the Redis color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Redis may raise trademark concerns — always review Redis's brand guidelines first.

Explore how Redis leverages its distinctive Red palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.

Redis Primary

HEX#DC382D

RGB220, 56, 45

Redis Accent

HEX#000000

RGB0, 0, 0

The Visual Identity of Redis

Color Systems & Brand Psychology

Primary Hue

Choosing #DC382D as its lead color, Redis leverages the psychological association between red tones and excitement — an important signal in the tech sector.

Industry Psychology

In the tech sector, Red tones are frequently chosen to communicate excitement and energy. Redis employs this color language deliberately to connect with global software audiences on an emotional level before a single word is read.

Strategic Usage

These color values are design specifications, not decorative choices. Redis's consistency in applying this palette across digital products ensures every touchpoint reinforces the same brand message — making excitement an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Redis color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #DC382D Primary Brand Color

When using #DC382D as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Redis Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Redis Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Redis Primary	#DC382D	rgb(220, 56, 45)	var(--redis-primary)
Redis Accent 1	#000000	rgb(0, 0, 0)	var(--redis-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Redis brand styles.


 :root {

   --redis-primary: #DC382D;
  --redis-color-2: #000000;

 }

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Redis?

The primary color in the Redis palette is #DC382D. This value is documented here for reference purposes. For official brand implementation, always consult Redis's own brand guidelines.

Does #DC382D meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #DC382D as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Redis use red as its primary color?

Red tones are widely associated with bold action in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Redis color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Redis's colors in a way that implies endorsement, affiliation, or commercial association with Redis may raise trademark concerns. For commercial projects, review Redis's brand guidelines and, if needed, consult a legal advisor.