⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Redbull Color Palette

From primary Blue anchors to supporting accents, the Redbull color system is engineered for clarity across food touchpoints — digital and physical.

Redbull Primary

HEX#111D5E
RGB17, 29, 94

Redbull Accent

HEX#C61537
RGB198, 21, 55

The Visual Identity of Redbull

Color Systems & Brand Psychology

Primary Hue

The #111D5E at the core of Redbull's palette is not accidental. Blue tones consistently test well for calm authority in food and beverage, giving the brand a recognisable visual anchor.

Industry Psychology

Color research in food and beverage consistently shows that blue hues perform well for conveying calm authority. By anchoring its identity in this spectrum, Redbull aligns itself with values its everyday shoppers already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Redbull's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making calm authority an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Redbull color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #111D5E Primary Brand Color

When using #111D5E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Redbull Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Redbull Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Redbull Primary #111D5E rgb(17, 29, 94) var(--redbull-primary)
Redbull Accent 1 #C61537 rgb(198, 21, 55) var(--redbull-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Redbull brand styles.

:root {
  --redbull-primary: #111D5E;
  --redbull-color-2: #C61537;
}

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Frequently Asked Questions

What is the primary HEX color code for Redbull?
The primary color in the Redbull palette is #111D5E. This value is documented here for reference purposes. For official brand implementation, always consult Redbull's own brand guidelines.
Does #111D5E meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #111D5E as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Redbull use blue as its primary color?
Blue tones are widely associated with trust in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Redbull color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Redbull's colors in a way that implies endorsement, affiliation, or commercial association with Redbull may raise trademark concerns. For commercial projects, review Redbull's brand guidelines and, if needed, consult a legal advisor.