Ramada Color Palette
An in-depth exploration of the Ramada color system. See how this carefully calibrated Blue palette drives brand recognition across hospitality applications.
Ramada Primary
Ramada Accent
The Visual Identity of Ramada
Color Systems & Brand Psychology
Primary Hue
Ramada builds its visual system around #003087. This Blue hue was selected to communicate calm authority — a deliberate signal to global audiences that the brand stands for trust.
Industry Psychology
The psychology behind Ramada's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits calm authority — making it an effective foundation for a brand competing in digital and print media.
Strategic Usage
The real power of Ramada's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.
UI Design & Application Guide
Thinking of using the Ramada color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ramada Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ramada Primary | #003087 | rgb(0, 48, 135) | var(--ramada-primary) |
| Ramada Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--ramada-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ramada brand styles.
:root {
--ramada-primary: #003087;
--ramada-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Ramada with other top brands in our database.