Radisson Color Palette
The Radisson brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of hospitality's most recognized identities.
Radisson Primary
Radisson Accent
The Visual Identity of Radisson
Color Systems & Brand Psychology
Primary Hue
The #003087 at the core of Radisson's palette is not accidental. Blue tones consistently test well for reliability in their industry, giving the brand a recognisable visual anchor.
Industry Psychology
Color research in their industry consistently shows that blue hues perform well for conveying reliability. By anchoring its identity in this spectrum, Radisson aligns itself with values its global audiences already trust.
Strategic Usage
Designers and developers implementing Radisson's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Radisson has built with global audiences through repeated exposure across digital and print media.
UI Design & Application Guide
Thinking of using the Radisson color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Radisson Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Radisson Primary | #003087 | rgb(0, 48, 135) | var(--radisson-primary) |
| Radisson Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--radisson-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Radisson brand styles.
:root {
--radisson-primary: #003087;
--radisson-color-2: #FFFFFF;
}
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