Psg Color Palette
From primary Blue anchors to supporting accents, the Psg color system is engineered for clarity across sports touchpoints — digital and physical.
Psg Primary
Psg Accent
Psg Accent
The Visual Identity of Psg
Color Systems & Brand Psychology
Primary Hue
Choosing #004170 as its lead color, Psg leverages the psychological association between blue tones and reliability — an important signal in sports and athletics.
Industry Psychology
Color research in sports and athletics consistently shows that blue hues perform well for conveying reliability. By anchoring its identity in this spectrum, Psg aligns itself with values its fans and athletes already trust.
Strategic Usage
These color values are design specifications, not decorative choices. Psg's consistency in applying this palette across performance gear ensures every touchpoint reinforces the same brand message — making reliability an immediately recognisable quality of the brand.
UI Design & Application Guide
Thinking of using the Psg color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #004170 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Psg Primary to ensure consistency across all sports mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Psg Primary | #004170 | rgb(0, 65, 112) | var(--psg-primary) |
| Psg Accent 1 | #DA291C | rgb(218, 41, 28) | var(--psg-color-2) |
| Psg Accent 2 | #CEB06C | rgb(206, 176, 108) | var(--psg-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Psg brand styles.
:root {
--psg-primary: #004170;
--psg-color-2: #DA291C;
--psg-color-3: #CEB06C;
}
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