⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Pinterest Color Palette

Behind every Pinterest interface and product lies this precise Red color strategy. Examine the technical specifications that maintain brand consistency in tech.

Pinterest Primary

HEX#E60023
RGB230, 0, 35

Pinterest Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Pinterest

Color Systems & Brand Psychology

Primary Hue

Choosing #E60023 as its lead color, Pinterest leverages the psychological association between red tones and bold action — an important signal in the tech sector.

Industry Psychology

The psychology behind Pinterest's red palette is rooted in how global software audiences perceive color in the tech sector. Studies on color cognition confirm that red consistently elicits bold action — making it an effective foundation for a brand competing in digital products.

Strategic Usage

Consistent deployment of these hex codes across digital products is what turns a color into a brand asset. Pinterest enforces precise color governance so that global software audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Pinterest color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E60023 Primary Brand Color

When using #E60023 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Pinterest Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Pinterest Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Pinterest Primary #E60023 rgb(230, 0, 35) var(--pinterest-primary)
Pinterest Accent 1 #000000 rgb(0, 0, 0) var(--pinterest-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Pinterest brand styles.

:root {
  --pinterest-primary: #E60023;
  --pinterest-color-2: #000000;
}

Explore Related Brand Palettes

Compare Pinterest with other top brands in our database.

Blizzard
Maxwell House
Salesforce
Rb Leipzig
Glu Mobile
North Face

Frequently Asked Questions

What is the primary HEX color code for Pinterest?
The primary color in the Pinterest palette is #E60023. This value is documented here for reference purposes. For official brand implementation, always consult Pinterest's own brand guidelines.
Does #E60023 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E60023 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Pinterest use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Pinterest color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Pinterest's colors in a way that implies endorsement, affiliation, or commercial association with Pinterest may raise trademark concerns. For commercial projects, review Pinterest's brand guidelines and, if needed, consult a legal advisor.