Petrobras Color Palette
The Petrobras palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in energy markets.
Petrobras Primary
Petrobras Accent
The Visual Identity of Petrobras
Color Systems & Brand Psychology
Primary Hue
Choosing #003087 as its lead color, Petrobras leverages the psychological association between blue tones and calm authority — an important signal in energy and utilities.
Industry Psychology
Petrobras operates in energy and utilities where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with calm authority and trust by infrastructure audiences.
Strategic Usage
Designers and developers implementing Petrobras's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Petrobras has built with infrastructure audiences through repeated exposure across industrial design.
UI Design & Application Guide
Thinking of using the Petrobras color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Petrobras Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Petrobras Primary | #003087 | rgb(0, 48, 135) | var(--petrobras-primary) |
| Petrobras Accent 1 | #FFC72C | rgb(255, 199, 44) | var(--petrobras-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Petrobras brand styles.
:root {
--petrobras-primary: #003087;
--petrobras-color-2: #FFC72C;
}
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