⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Notion Color Palette

Explore how Notion leverages its distinctive Black palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.

Notion Primary

HEX#000000
RGB0, 0, 0

Notion Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Notion

Color Systems & Brand Psychology

Primary Hue

Notion's primary color #000000 sits in the black spectrum — a spectrum that design research links to feelings of prestige and elegance among global software audiences.

Industry Psychology

In the tech sector, Black tones are frequently chosen to communicate prestige and elegance. Notion employs this color language deliberately to connect with global software audiences on an emotional level before a single word is read.

Strategic Usage

The real power of Notion's palette comes from consistent application. When the same black values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Notion color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #000000 Primary Brand Color

When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Notion Black as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Notion Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Notion Primary #000000 rgb(0, 0, 0) var(--notion-primary)
Notion Accent 1 #FFFFFF rgb(255, 255, 255) var(--notion-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Notion brand styles.

:root {
  --notion-primary: #000000;
  --notion-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Notion?
The primary color in the Notion palette is #000000. This value is documented here for reference purposes. For official brand implementation, always consult Notion's own brand guidelines.
Does #000000 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #000000 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Notion use black as its primary color?
Black tones are widely associated with prestige in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Notion color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Notion's colors in a way that implies endorsement, affiliation, or commercial association with Notion may raise trademark concerns. For commercial projects, review Notion's brand guidelines and, if needed, consult a legal advisor.