⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Netflix Color Palette

The Netflix palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in media markets.

Netflix Primary

HEX#E50914
RGB229, 9, 20

Netflix Accent

HEX#000000
RGB0, 0, 0

Netflix Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Netflix

Color Systems & Brand Psychology

Primary Hue

Choosing #E50914 as its lead color, Netflix leverages the psychological association between red tones and passion — an important signal in media and entertainment.

Industry Psychology

The psychology behind Netflix's red palette is rooted in how global content audiences perceive color in media and entertainment. Studies on color cognition confirm that red consistently elicits passion — making it an effective foundation for a brand competing in streaming platforms.

Strategic Usage

The real power of Netflix's palette comes from consistent application. When the same red values are deployed across streaming platforms, the repeated exposure builds a color-to-brand memory association in global content audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Netflix color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E50914 Primary Brand Color

When using #E50914 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Netflix Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Netflix Primary to ensure consistency across all media mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Netflix Primary #E50914 rgb(229, 9, 20) var(--netflix-primary)
Netflix Accent 1 #000000 rgb(0, 0, 0) var(--netflix-color-2)
Netflix Accent 2 #FFFFFF rgb(255, 255, 255) var(--netflix-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Netflix brand styles.

:root {
  --netflix-primary: #E50914;
  --netflix-color-2: #000000;
  --netflix-color-3: #FFFFFF;
}

Explore Related Brand Palettes

Compare Netflix with other top brands in our database.

University Of Wisconsin
Primark
Borussia Dortmund
Hilton
Aurobindo
Nos

Frequently Asked Questions

What is the primary HEX color code for Netflix?
The primary color in the Netflix palette is #E50914. This value is documented here for reference purposes. For official brand implementation, always consult Netflix's own brand guidelines.
Does #E50914 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E50914 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Netflix use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in media and entertainment, this association helps communicate the right emotional signal to global content audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Netflix color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Netflix's colors in a way that implies endorsement, affiliation, or commercial association with Netflix may raise trademark concerns. For commercial projects, review Netflix's brand guidelines and, if needed, consult a legal advisor.