⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Memphis Grizzlies Color Palette

The Memphis Grizzlies brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of nba's most recognized identities.

Memphis Grizzlies Primary

HEX#5D76A9
RGB93, 118, 169

Memphis Grizzlies Accent

HEX#12173F
RGB18, 23, 63

Memphis Grizzlies Accent

HEX#F5B112
RGB245, 177, 18

The Visual Identity of Memphis Grizzlies

Color Systems & Brand Psychology

Primary Hue

Choosing #5D76A9 as its lead color, Memphis Grizzlies leverages the psychological association between blue tones and clarity — an important signal in their industry.

Industry Psychology

The psychology behind Memphis Grizzlies's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits clarity — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

The real power of Memphis Grizzlies's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Memphis Grizzlies color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #5D76A9 Primary Brand Color

When using #5D76A9 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Memphis Grizzlies Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Memphis Grizzlies Primary to ensure consistency across all nba mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Memphis Grizzlies Primary #5D76A9 rgb(93, 118, 169) var(--memphis-grizzlies-primary)
Memphis Grizzlies Accent 1 #12173F rgb(18, 23, 63) var(--memphis-grizzlies-color-2)
Memphis Grizzlies Accent 2 #F5B112 rgb(245, 177, 18) var(--memphis-grizzlies-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Memphis Grizzlies brand styles.

:root {
  --memphis-grizzlies-primary: #5D76A9;
  --memphis-grizzlies-color-2: #12173F;
  --memphis-grizzlies-color-3: #F5B112;
}

Explore Related Brand Palettes

Compare Memphis Grizzlies with other top brands in our database.

Arizona Diamondbacks
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Nvidia
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Frequently Asked Questions

What is the primary HEX color code for Memphis Grizzlies?
The primary color in the Memphis Grizzlies palette is #5D76A9. This value is documented here for reference purposes. For official brand implementation, always consult Memphis Grizzlies's own brand guidelines.
Does #5D76A9 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #5D76A9 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Memphis Grizzlies use blue as its primary color?
Blue tones are widely associated with trust in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Memphis Grizzlies color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Memphis Grizzlies's colors in a way that implies endorsement, affiliation, or commercial association with Memphis Grizzlies may raise trademark concerns. For commercial projects, review Memphis Grizzlies's brand guidelines and, if needed, consult a legal advisor.