⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Maxwell House Color Palette

Q: What is the primary HEX color code for Maxwell House?

The primary color in the Maxwell House palette is #0066B3. This value is documented here for reference. For official brand use, consult Maxwell House's own brand guidelines.

Q: Does #0066B3 meet WCAG accessibility contrast requirements?

When using #0066B3 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Maxwell House use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Maxwell House color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Maxwell House may raise trademark concerns — always review Maxwell House's brand guidelines first.

Explore how Maxwell House leverages its distinctive Blue palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.

Maxwell House Primary

HEX#0066B3

RGB0, 102, 179

Maxwell House Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Maxwell House

Color Systems & Brand Psychology

Primary Hue

Maxwell House builds its visual system around #0066B3. This Blue hue was selected to communicate reliability — a deliberate signal to everyday shoppers that the brand stands for calm authority.

Industry Psychology

Maxwell House operates in food and beverage where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with reliability and calm authority by everyday shoppers.

Strategic Usage

These color values are design specifications, not decorative choices. Maxwell House's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making reliability an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Maxwell House color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #0066B3 Primary Brand Color

When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Maxwell House Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Maxwell House Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Maxwell House Primary	#0066B3	rgb(0, 102, 179)	var(--maxwell-house-primary)
Maxwell House Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--maxwell-house-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Maxwell House brand styles.


 :root {

   --maxwell-house-primary: #0066B3;
  --maxwell-house-color-2: #FFFFFF;

 }

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Maxwell House?

The primary color in the Maxwell House palette is #0066B3. This value is documented here for reference purposes. For official brand implementation, always consult Maxwell House's own brand guidelines.

Does #0066B3 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0066B3 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Maxwell House use blue as its primary color?

Blue tones are widely associated with reliability in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Maxwell House color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Maxwell House's colors in a way that implies endorsement, affiliation, or commercial association with Maxwell House may raise trademark concerns. For commercial projects, review Maxwell House's brand guidelines and, if needed, consult a legal advisor.