⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Marriott Color Palette

Q: What is the primary HEX color code for Marriott?

The primary color in the Marriott palette is #A6192E. This value is documented here for reference. For official brand use, consult Marriott's own brand guidelines.

Q: Does #A6192E meet WCAG accessibility contrast requirements?

When using #A6192E as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Marriott use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in their industry, this helps communicate the right signal to global audiences.

Q: Can I use the Marriott color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Marriott may raise trademark concerns — always review Marriott's brand guidelines first.

The Marriott palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in hospitality markets.

Marriott Primary

HEX#A6192E

RGB166, 25, 46

Marriott Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Marriott

Color Systems & Brand Psychology

Primary Hue

Marriott builds its visual system around #A6192E. This Red hue was selected to communicate urgency — a deliberate signal to global audiences that the brand stands for excitement.

Industry Psychology

Marriott operates in their industry where visual trust signals are critical. The choice of red as the dominant palette family plays directly into audience expectations — Red tones are widely associated with urgency and excitement by global audiences.

Strategic Usage

Designers and developers implementing Marriott's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Marriott has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Marriott color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #A6192E Primary Brand Color

When using #A6192E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Marriott Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Marriott Primary to ensure consistency across all hospitality mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Marriott Primary	#A6192E	rgb(166, 25, 46)	var(--marriott-primary)
Marriott Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--marriott-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Marriott brand styles.


 :root {

   --marriott-primary: #A6192E;
  --marriott-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Marriott?

The primary color in the Marriott palette is #A6192E. This value is documented here for reference purposes. For official brand implementation, always consult Marriott's own brand guidelines.

Does #A6192E meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #A6192E as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Marriott use red as its primary color?

Red tones are widely associated with urgency in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Marriott color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Marriott's colors in a way that implies endorsement, affiliation, or commercial association with Marriott may raise trademark concerns. For commercial projects, review Marriott's brand guidelines and, if needed, consult a legal advisor.