⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Lacoste Color Palette

The Lacoste brand owes much of its visual impact to this Green-rooted palette. Discover the hex codes that define one of fashion's most recognized identities.

Lacoste Primary

HEX#00703C
RGB0, 112, 60

Lacoste Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Lacoste

Color Systems & Brand Psychology

Primary Hue

Lacoste's primary color #00703C sits in the green spectrum — a spectrum that design research links to feelings of growth and sustainability among style-conscious consumers.

Industry Psychology

Lacoste operates in fashion and lifestyle where visual trust signals are critical. The choice of green as the dominant palette family plays directly into audience expectations — Green tones are widely associated with growth and sustainability by style-conscious consumers.

Strategic Usage

Designers and developers implementing Lacoste's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Lacoste has built with style-conscious consumers through repeated exposure across retail environments.

UI Design & Application Guide

Thinking of using the Lacoste color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00703C Primary Brand Color

When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Lacoste Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Lacoste Primary to ensure consistency across all fashion mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Lacoste Primary #00703C rgb(0, 112, 60) var(--lacoste-primary)
Lacoste Accent 1 #FFFFFF rgb(255, 255, 255) var(--lacoste-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Lacoste brand styles.

:root {
  --lacoste-primary: #00703C;
  --lacoste-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Lacoste?
The primary color in the Lacoste palette is #00703C. This value is documented here for reference purposes. For official brand implementation, always consult Lacoste's own brand guidelines.
Does #00703C meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00703C as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Lacoste use green as its primary color?
Green tones are widely associated with sustainability in color psychology research. For a brand operating in fashion and lifestyle, this association helps communicate the right emotional signal to style-conscious consumers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Lacoste color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Lacoste's colors in a way that implies endorsement, affiliation, or commercial association with Lacoste may raise trademark concerns. For commercial projects, review Lacoste's brand guidelines and, if needed, consult a legal advisor.