⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Klm Color Palette

From primary Blue anchors to supporting accents, the Klm color system is engineered for clarity across travel touchpoints — digital and physical.

Klm Primary

HEX#00A1DE
RGB0, 161, 222

Klm Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Klm

Color Systems & Brand Psychology

Primary Hue

Klm builds its visual system around #00A1DE. This Blue hue was selected to communicate reliability — a deliberate signal to global travellers that the brand stands for calm authority.

Industry Psychology

In travel and hospitality, Blue tones are frequently chosen to communicate reliability and calm authority. Klm employs this color language deliberately to connect with global travellers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Klm's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Klm has built with global travellers through repeated exposure across booking platforms.

UI Design & Application Guide

Thinking of using the Klm color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00A1DE Primary Brand Color

When using #00A1DE as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Klm Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Klm Primary to ensure consistency across all travel mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Klm Primary #00A1DE rgb(0, 161, 222) var(--klm-primary)
Klm Accent 1 #FFFFFF rgb(255, 255, 255) var(--klm-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Klm brand styles.

:root {
  --klm-primary: #00A1DE;
  --klm-color-2: #FFFFFF;
}

Explore Related Brand Palettes

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Frequently Asked Questions

What is the primary HEX color code for Klm?
The primary color in the Klm palette is #00A1DE. This value is documented here for reference purposes. For official brand implementation, always consult Klm's own brand guidelines.
Does #00A1DE meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00A1DE as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Klm use blue as its primary color?
Blue tones are widely associated with clarity in color psychology research. For a brand operating in travel and hospitality, this association helps communicate the right emotional signal to global travellers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Klm color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Klm's colors in a way that implies endorsement, affiliation, or commercial association with Klm may raise trademark concerns. For commercial projects, review Klm's brand guidelines and, if needed, consult a legal advisor.